HBC News Bulletin

Social media and influencer marketing with purpose. We embody the idea of working together, learning from each other, and empowering one another putting knowledge at the forefront of meaningful relationships.

How to Implement your Hashtag Strategy on Instagram

Hashtag - a definition: by placing the hash key in front of a word or phrase, you turn that particular term into a clickable link. When users click that link, they’ll be taken to a page that displays all posts that also use that hashtag (the word “hashtag” was added to the Oxford English...

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How to Find the Pricing Sweet Spot (and a Word on Discounts)

Let's talk pricing. What are the most effective ways to reach the pricing sweet spot? We explore this all in the articles below: The Gut Feeling Method This is a great method to use if you’re just just getting started; once you’re ready to stop working for free and start charging....

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The Pricing Method (A Brief History from 2015 to today)

Things have changed so much when it comes to pricing, and the way brands price their services, and influencers work on their offerings. In this article we outline some of them. The topic of sponsorships, pricing and ads can get super confusing, and there are so many different ways you can tackle...

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Inspiration Roundup: Social Media Trends and News

Let's be honest, in an ideal world we'd all be always in the loop with what's been going on in the ol' social world. However, it's not always possible. In today's round-up we look at some very exciting developments and changes in the social sphere, and what you need to know. 5 2018 Social Media...

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Handy Template: Brand & Influencer Agreement

You know how important it is to protect yourself and your content, by making sure you have a clear idea of the collaboration you will be embarking. Our Word template helps you with create your first agreement between you and your favourite brands. It includes a timeframe for your collaboration,...

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5 Influencer Marketing Trends for 2018

Let's be honest: the people that are mostly interested in influencer marketing are brands. But should it really be that way? We do believe that as influencers you should know what to expect from 2018, and be able to draft a strategy around that. Get your pen at the ready, as we share with you...

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Handy Templates: Media Kits, HBC Guidelines

The HBC Guidelines It’s been a long time coming. When asking our influencers how we can help them further in creating a clearer strategy for their content creation, pricing has been almost ALWAYS the first answer. It was a no-brainer that I would work on finding a way to create a blueprint for...

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Inspiration Roundup: Empowering Women

We all need to read some inspiring stories every now and again. This is our very special way of collating interviews and features from fellow entrepreneurs and influencers from the World Wide Web Tina Brown: "I’ve become a hermit, and I’m a very happy hermit" The British-born journalist took the...

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Top Instagram Plugins

Choosing a plugin for Instagram is not as immediate as it may sound. I like to distinguish between widget plugins, allowing to show your latest photos in a sidebar widget, or create beautiful galleries – and in that case things start to get complicated. If you want to create galleries, you...

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