From Blog to Product

Harness your influence and turn your passion for content into something that can support your brand.

Enrol in the Beginners Course

This 5-week course includes the core teachings that we, at the HBC, have been teaching and sharing with our 5,000+ community members for over 5 years - you know the saying “if it ain't broke, don't fix it”?

This course will teach you important strategies and techniques around building a successful brand, especially in the age of social media. It's designed to guide you through the key steps to gain clarity, consistency, save time and refine communication over 5 weeks.

This course is great for influencers looking to GROW THEIR BRAND.

By having (and growing) your online presence, you’re opening yourself up to new clients, collaboration opportunities and media attention. Every other course out there tells you it can cater to EVERYONE - but what you want to do is find a course that speaks to you.

On the one hand, you are looking to START a blog, we have amazing free challenges for you. On the other hand, our membership is the perfect step up for any blogger who feels ready to embrace more advanced techniques - and guess what, by enrolling in this course you'll get 50% off the full membership.

"Joining the HBC has been one of the best decisions I have made. The topics are all so relevant, well-presented and full of great suggestions. I absolutely love the networking too. For me, it feels so real, being part of this amazing community where networking happens from home."

Katerina from the Mediterranean Dietician

If you are looking to harness your influence, and turn your passion for content into something that can support you and your brand, this is the place for you.

At the HBC, we want YOU to realise all of your creative ideas. Build YOUR brand and YOUR vision, not someone else's.

We're not saying that every single person who starts a blog will become a full time blogger, and that may not be what you want. Perhaps you just want a place to express your love for health and wellbeing and indulge your passion, or perhaps you want a little bit of extra income on the side, or to grow your profile in order to bring more attention to your business. It's all possible.



What to expect from this course

All modules are recorded in short, bitesize videos to ensure they are really easy to consume and not at all overwhelming. The best bit is you can watch in your own time and at your own pace. We have a loose schedule so that everyone can learn at the same time, but it's not strict. So if you are on holiday or something comes up you can always catch up later.

Nothing is left uncovered and NOTHING is off the record.

We discovered the blueprint to running a successful brand, and now we're sharing it with you.

"II feel more confident now in how to talk about this with brands, and also the point on doing a series of posts is very useful. It is so true that the more of a relationship you build up with the brand the further it will go so that makes a lot of sense."

Mairi from Ginger Vegan


Step 1: Starter Pack

What's that mission that gets you up in the morning, and out the door? What is it that really lights you up each day? We want you to get clear on your mission and goals in order to create a magnificent brand. No vision, no growth.

Step 2: Website and Design

Join us for a series of workshops (+ workbooks, a bonus sheet and a colour palette sheet) focusing on how to create a cohesive brand for your blog, working on both the brand content (including mission statement and your blog personality), and the visual aspect of branding your blog.

Step 3: Blogging Content Strategy

We want you to create MORE in less time. We'll explore how a well-organised content calendar can help you save time on your blog, as well as the key steps to find who your ideal reader really is. We'll also touch on why collaborations can save time for your blog, and how you can harness them effectively.

Get started now!

Step Four: Analytics & Newsletters

Following a step-by-step guide, you will learn how to master the basic settings of Google Analytics. Our workshop will also explain the most useful data to track on your blog, such as website visits, returning visitors, and the posts that are most popular with your readers. You will become a newsletter wizard in no time thanks to our in-depth workbooks and workshops.

Step Five: Your First Product

A lot of content creators long to create a finished product. Whether your dream is to become a writer, or you simply want to create an amazing free resource for your audience, this pack will cover the basics to get started, as well as the best tools to succeed as a self-published author. Are you looking to create your own passive income stream and products? This week we discuss the basics of creating your first product or course, as well as how to draft a structure for you to work on. Passive income is such an incredible way to grow consistently, and it's worth thinking about which way you can see your brands stepping in.


Here's just a FEW things...

  • How to set realistic goals for your blog
  • How to setup your Wordpress blog and choose the most appropriate plugins for it
  • How to design, create and market your first eBook
  • How to use over 30 tools and resources to create your products
  • What a landing page is, its function and how to create one that kicks butt
  • The best platforms to publish your product and how to price them

"I have loved being a part of the HBC. I highly recommend it to anyone who is starting out as a blogger or a social media influencer. Its got all the hacks, strategic tips you need to enhance your digital presence and take your blog and feed to the next level."

Jia from Wandering for Wellness

Frequently Asked Questions

How long do I have access to the course?
This will depend on the plan you decided to purchase. After enrolling for our membership, you'll get unlimited access to this course for as long as you like - across any and all devices you own. If you have paid a monthly subscription, deleting the subscription will result in you losing access to the library.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 14 days FROM THE DATE OF PURCHASE and we will give you a full refund.