Everything you need to know to optimise your website for SEO
SEO stands for “search engine optimisation”.
Essentially, the idea behind it is that there are steps you need to take to get your blog to rank high in search engines.
If you’re taking the time to write content, you obviously want to be found. So besides the people who regularly subscribe to you and find you through social media, a great way to get people to read your blog is for them to find you through search engines – which is why SEO matters so much.
Search Engine Optimisation (SEO) is a powerful technique that brands, influencers and public figures can use to become more successful online. If done right, it can propel your website to the top of Google’s search results page and in front of a bigger audience.
As we all know, fail to plan...plan to fail! This is why we are going to show you all of the mistakes that most beginners make so you can skip this long learning curve and get right to the most powerful and influential Search Engine Optimisation strategies.
What you need to have rank is high-quality content (such as blog posts and pages on your website that discuss topics in depth) and you should have a decent idea of which keywords to target with that content; in other words, which specific topics you should be exploring in your content.
The masterclass will demonstrate how SEO can drive more traffic to your website and have an impact on the bottom line in the long term.
Here's some of the things you'll learn in this masterclass:
- How to optimise your website for on-page SEO
- How to optimise for blogposts
- How to pick the most effective keywords
- Wordpress-Specific SEO hacks